Leo Burneett Dubai
Agency: Leo Burnett Dubai
Art Director: Adam Erodes
Creative Director: André Nassar/Rondon Fernandes
Art Buyer: Silvia Trinidade/Rena D`souza
Job: Premier Plan
Modern companies have increasingly sought and bold leaders to think outside the box. The Premier Plan's telephony Du was created to serve these customers and we were invited by Leo Burnett Dubai to create their images that illustrate this concept.
The proposal received the André Nassar, Creative Director of Leo Burnett Dubai, was to produce
an image of a garage into a commercial building a great company. The image show the positions specifically reserved to the CCO CEO CFO and CMO, and where we recognize the clear standard
of luxury cars used by entrepreneurs in contrast to the bicycle used by the CEO.
The whole image was produced in 3D, so we created generic luxury cars
and a garage all tailored to this work.
At first, our team has developed studies of composition and camera, where we explore other avenues for art, some more perspective, others with the cleaner ceiling, but keeping the basic elements of composition at the positions defined in the layout.
Approved a path, work modeling, texturing and lighting were intense, as to ensure the realism of the image,
the wealth of details was crucial.
During image development, together creating customer decided to replace the bicycle for a motorcycle, and after some color of both studies, the yellow version was chosen.