João de Barro

The new John Clay CCD Bradesco was illustrated in 3D by our team ! The campaign is the Y & R Brazil .

João de Barro
Y&R Brasil
Agência: Y&R Brasil
Cliente: Bradesco
Diretor de Arte: José D’Elboux
Diretor de Criação: José D’Elboux
Art Buyer: Eliane Pereira
Job: João de Barro

Bradesco CCD is a line of funding directed to the acquisition of building materials , and is also known as " CCD João de Barro ." So the Y & R asked us to create this fun image of a john extremely talented clay.
The structure of this image , position and amount of elements and hierarchies had been carefully developed and approved in the layout step by art director Joseph D' Elboux work . Thus , we continued this process by setting beside him lighting and modeling elements as shown on the images .
Our major concern in this work were creating the organic elements that make up this image in a natural way , not give a very hard aspect to the branch or the bird , and create these elements in a resolution that meets the needs of the agency .
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